We’re rapidly approaching adbusters.org‘s Buy Nothing day. I’ve always viewed this as an intelligent and resourceful way to demonstrate resistance, but I’m now beginning to think that I was wrong. Because this event does nothing so much as acknowledge that our sole point of resistance is as “consumers” – something that I think is fundamentally wrong.
The next stage of culture jamming could very well originate at adbusters.tao.ca, which strips the movement of many of its trappings and goes for the jugular. Hence: Steal Something Day. What can I say? I’m actually advocating this. Choose your target carefully and in line with your principles…