Viral Marketing Strategy: my editor was sent a hand-written postcard with a URL (http://www.ramitin.co.uk). Lurking on the site is a 70s-style macho-car-porn-parody Quicktime video which you have to see to believe. Assumption: timeout.com editor will send it to influential media people, resulting in full press saturation in two-to-three weeks, and a first full feature for the director within six months. We shall see if it is successful.
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