I’m quite fascinated by the way that Netscape is developing it’s cross-network infrastructure. It doesn’t really make total sense to me, although there’s some interesting stuff going on. The top navigation at Entertainment Weekly is now entirely Netscape branded – which means it’s probably part of the AOL Time Warner monstrosity that is eating our planet. But all the navigation seems to go back to Netscape Central rather than to encouraging people around the rest of the Time Warner Sites (Mad Magazine for example) – which I find slightly strange.
Could this be the next form of advertising? Inbuilt navigation? Could TimeOut.com get revenue by placing a full block of someone else’s navigation on the top of its front page?