Apple's next big thing?

Could the iWalk be the next Apple big thing? PS. Don’t believe the hype [Noticeable weirdnesses include discrepancies between colour and black and white screens, the fact that you never see the pen touching the screen, the fact that the text looks like it’s been sharpened in some way, the fact that the buttons and jog wheel are so different from the iPod, the sheer boringness of the product, the fact that very few menus are shown flying around (which would be the first thing you would want to get a video of, but would be hard to render). Etc. etc.]