Ev interviewed: “Well, writing a weblog is, in essence, simply writing. So most of the rules of good writing apply — clarity, articulateness, conciseness. That doesn’t mean it can’t be casual, or quirky, or unconventional in style. But those who are either practiced writers or who at least take the time to edit a bit tend to be more readable. Also, not being afraid to add your own personality is important. A big part of what attracts people to blogs is their personal nature, as opposed to corporate media, but some people aren’t confortable enough to let themselves show, so they tend to be lest interesting than they could be.”
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