I’m in love with this story from zeldman:
Theater of Cruelty: Our friend Mark was freelancing for a client we’ll call Roger. They had just completed their project and were sitting in Roger’s office. After a long, uncomfortable silence, Roger glanced up from his desk and looked Mark meaningfully in the eyes.
“Mark,” sighed Roger, “you know how sometimes you stare at your address book, looking over all your friends’ names and phone numbers, and you suddenly realize that they’re not really your friends at all? That you have nothing in common with them, you don’t even like them, and you’re pretty sure they don’t like you either?”
Mark said, “No.”