When is all publicity not

When is all publicity not good publicity? Penguin Books have just released a book called [Full Article: Guardian]. The book describes the experiences of a girl who runs her own website and who came into contact and was finally assaulted by a paedophile she met in a chatroom. Unfortunately, isn’t the domain name of her site, but of a completely unrelated website. And now the second Katie is getting vast amounts of traffic, along with tons of e-mail talking about the issues surrounding paedophilia.

The latter Katie is extremely irritated, and asked them to change the name of the book. Penguin’s lawyers responded with a very firm no, stating that she had no case whatsoever.

So when is all publicity not good publicity?

  1. When what should be your intellectual property (unless proven otherwise) is used without your approval or consent – ie.
  2. When the association between yourself and the book means that people think that you have been assaulted or raped by a paedophile.
  3. When your traffic increases to such an extent that you must pay additional bandwidth charges (as seems likely in this case).
  4. When your e-mail address is undermined by thousands of e-mails describing disturbing and upsetting events (not to place any blame onto those people who have written of course).
  5. And when the distressed caused to you has been completely ignored by the company concerned.