The immortal Meg has an

The immortal Meg has an article published today in the Observer on the TV drama Attachments (which I have managed to completely not see as yet). In it she writes:

[Attachments: Are you Attached?]
The business model for is laughable, too, echoing the underpants-stealing gnomes from a classic episode of South Park:

1. Steal underpants
2. ???
3. Profit!