After-dinner discussion (• • •) last night has led me to believe that an Andersen Consulting-style rebranding exercise might be in order for the weblogging community. Merely take two words that you feel ‘represent’ your site in some way, and then combine them to produce your newly rebranded site-name. If in the process you can spend $600 million, then all the better. With this spirit of adventure in mind, I hereby declare plasticbag.org to be called ‘fascillåte’. Bow down in ironic awe.