In a classic example of poor quality interactive design, the BBC’s Oscars 2001 microsite allows you to vote on the winners of the major categories, but will not reveal the results of the poll until the day before the event itself. There’s no place for people to subsequently investigate further after voting, nor is there any way of alerting people to the fact that the results have come out. More than likely, people will stumble upon the site, vote and then leave – never to return and never to recommend it to anyone else.
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