Question One: Do sites do

Question One: Do sites do features of weblogs because it guarantees those same articles traffic? I’m increasingly thinking that this is the case – webloggers love the approval of being mentioned in a paper – it makes us feel important (well it makes me feel important, anyway). Question Two: Can someone tell me what the phrase ‘so-called’ means in the following sentence (taken from this article about weblogging): “For the last two years or so, so-called Weblogs have slowly built a following among Internet users.”?