What's better? What's best?

One of the most fun and interesting little sites I’ve seen in ages, allows you to rate things in pairs, constructing by association a hierarchy of the best things in the universe. At the moment all your contributions are only added together, so you can see the world’s favourite things – but there are a huge number of interesting things you could do with this kind of interface which tie into some ideas I had about a year ago. I really need to talk to Cal.