Here are a two particularly alarming quotes from a piece from the Public Relations Society of America site, from the article: Pitching Blogs: Latest Type Of Online Media Vehicle May Provide Valuable PR Opportunities
- “The question is how to land your clients in the right blog at the right time in order to reap the benefits of their highly receptive audience.”
- “Many [webloggers] still consider their sites to be personal forums for their views and perspectives, and are wary of corporate or PR interference.”
– note the use of the qualifying ‘still’ as if to imply that this is in fact not the case, will not be the case for much longer or should not be the case for much longer.