Personal Publishing

Guardian launches new weblog…

If you go to the front page of the Guardian today, the third story down isn’t a story at all. In fact it’s nothing less than a link through to a new weblog that the Guardian are supporting – KickAAS – designed as a resource and platform for activists campaigning against agricultual subsidies. Now from what I remember, the OnlineBlog was set up as a bit of a sideline and didn’t initially go through normal brand-control channels (I could be completely wrong on that), but this one must have been approved. I’ll be interested to see how it develops – will it be brand-enhancing, will it be brand-destroying, or is it going to pod itself off from the main site and take on a complete life of its own – the first of many weblog projects? [Thanks to Jones for the link]