Xfm meets 20six…

So I’ve got my hands on an excerpt from a press release that announced that Christian O’Connell from Xfm (a UK alternative radio station) was starting a new weblog for his breakfast show using 20six‘s service. Whatever you may think of 20six – they’ve got one thing right – they know how to promote themselves. Blogger certainly never courted celebrities (as far as I remember) as a core part of their strategy:

“What’s a weblog? A weblog is the best new thing since sliced bread, thanks for asking. It’s a journal, a diary, an online record of your likes, your loathes, your jokes and your photos. A weblog can be whatever you want it to be; an ever-evolving account of your life, a collection of your poems and short stories or your most voracious reviews and opinions.”