As has probably become clear recently, I’m currently not particularly well-inclined towards people who work in public relations – particularly the particularly unscrupulous ones that spam me with press releases and work ardently to try and persuade me to talk about their products or services on my site.
They don’t seem to understand that I find it objectionable that they would consider me a platform for them to sell their wares. Nor do they understand that I could consider it even more irritating still that for the most part they haven’t got the slightest idea what things I write or care about. They consider my personal voice a commodity to be acquired, along with what little credibility and authenticity I have. This–I’m afraid–just pisses me off.
It may seem like a trivial thing to get angry about, but you’d be surprised the pressure that you can receive to deform what you write to serve other people’s best interests. And it needs to be said, quite apart from my own personal irritation with these people, they are actively trying every day to commandeer the conversations that you are having out there by fair means or foul to serve their needs more effectively. They do it by offering perks, holding or withholding access to people or things and by making people feel privileged by giving them gifts or treats.
For those reasons I’ve made every effort through the last few years to never be beholden to anyone, even to not allow myself to get in the kind of position where I might be unsure of my own motives. But this doesn’t seem to be enough to get the message across, so in a fit of irritation the other day, I wrote a pretty angry and frustrated post on my Flickr stream associated with the picture that opens this article.
In the post I stated that for as long as I have it up, plasticbag.org will never contain anything that someone has tried to persuade me to write about. This applies equally to PR people, to marketing people or to my employer. I will write about any company or business (including the one I work for) only when I think there’s something genuinely of interest to talk about. I will only write about my employer when I’m proud of something they have done (or I have done with them) or when I really feel I have something to say. And I will absolutely never talk about something that I hear about through a press release, or as a consequence of someone giving me a freebie.
Of course, I’m not trying to talk for everyone with a blog out there. There are a lot of semi-pro bloggers out there who operate much like journalists and have good relationships with PR people. Their sites are treated like a job, and any access they can get to these organisations can help them do that job. So good luck to them. But they ask for these press releases. They encourage this contact. They make it clear that they’d like to receive them. I have to say that posts from Guy Kawasaki (encouraging the giving of schwag and compliments to bloggers to butter them up) and Paul Stamatiou (pitching for freebies and flights) make me (and Jeremy Zawodny) slightly queasy, but as long as these particular pundits don’t try and talk for the rest of us then I have no problem with them making it clear that they’re interested in receiving press releases. However, that doesn’t apply to me.
As far as I’m concerned, an unsolicited press release is quite literally no better than spam. It is an e-mail that arrives in my Inbox, trying to sell me something. In fact it’s worse than spam, because it actively seeks to persuade me–sometimes bribe me–to sell something on their behalf! Can you imagine how affronted you were if your Viagra spam not only tried to persuade you that you were impotent and in need of assistance but also wanted you to sell it to your friends? What kind of person would you be if you took up the opportunity to bring up sexual problems at every party you subsequently attended? That’s the kind of person that PR people seem to think I am.
I’m going to be putting up a page on my site soon for people who want to send me press releases, and it’s going to say all of this on it. Hopefully people will start to get the message that–for me at least–their attentions just simply aren’t wanted. If you feel the same way, then perhaps it’s time to let them know in public that your culture isn’t here for the benefit of their clients and that your voice is not for sale.