The personal site of Tom Coates, co-founder of Product Club


On ‘two years’ of weblogs…


Every single time I get asked by someone for my opinion on the whole “weblogs as journalism” thing, I give pretty much the same response. First things first – there are differences. That should be pretty obvious. One clear difference is that working for an established organisation or brand gives you access to the newsgathering Read More

Stop bitching. Make it better…


The main problem I have with the weblog-related positions of professional writers like Bill Thompson and professional trolls like Andrew Orlowski is that we’ve had all these debates so many times before. Debate around A-list cliques has existed for years – as have comments that weblogs are ultimately trivial. It was over three years ago Read More

Designing for extreme readers…


So a mainstream news site is often comprised of many hundreds – thousands – of individual news stories. These stories are mostly designed to fit into a pretty clear taxonomy which reflects “what the news site is for”. This taxonomy is normally pretty clearly defined and normally has a pretty wide top level (the items Read More

The Ostrich of Journalism…


God what a stupid article. What a profoundly stupid article. I mean let’s not even start with the condemnation of Google as the closest thing to an online Superpower, because while there may be some truth to it, at the moment it’s pretty much just unsubstantiated scare-mongering. But reopening the ‘weblogs as journalism’ debate again? Read More

If this truly is the future of Google news, then the project I’ve been trying to persuade people to undertake for the last six – eight months is dead.


According to Google Blog there’s potentially a new front-page emerging for Google News. The current page can be viewed at, and its apparent replacement is here. To be honest, this news doesn’t fill me with the love and happiness that you might expect. About six months ago I thought of something that has probably Read More

An Englishman in Moscow


I think we’ll start with a little background… Several years ago when I first moved to London, I stayed with an ex of mine who lived in Belsize Park with his boyfriend of the time. They had a spare room, and I had nowhere to live, so all-in-all it was a fairly amicable arrangement. My Read More

Proposal for a new relationship between weblog and mainstream publishers


The Situation:Imagine, if you will, that a prominent web magazine had decided to start hosting Weblogs. Imagine if shortly afterwards another prominent online publisher said they were doing the same. And then imagine if rumours abounded that they weren’t going to be the only ones. And then imagine that you had been talking with a Read More

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