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Useful links for commercial web publishers…

Today’s very serious and unflighty link-dump consists of three stories of particular interest to commercial editorial sites – particularly those that started as print ventures and have transferred some (or all) of their content to the web. Not the most fun set of links for anyone else though – I got really involved in print-to-web transition stuff and concepts of editorial publishing online while I was working at timeout.com a few years back

  • Deep-Linking in the World Wide Web
    I remember the first time I heard about a site getting angry about someone deep-linking to their content. It made no sense to me then and it makes no sense to me now. However, this article manages to clearly explain (and hopefully in a way that’s clear to the general public) why it’s a foolish idea to put restrictions on deep-linking into law. The most crucial point is that if one wishes to restrict which pages are accessible via a link, then it’s a trivial operation to do so via one’s server settings. [via kottke]

  • Newspaper sites move to registration model
    “It once was the Web bogeyman. The idea of making users register before entering newspaper Web sites gave everyone the willies. Surely this would lead to a huge drop in audience. Maybe The New York Times could survive that, and The Wall Street Journal could even charge for access, but those are very special cases.” Before anyone starts waggling fingers and saying that people should have been registering for sites years ago, it’s important to keep in mind that the web audience has become more savvy and skilled over the last three years. Secondly it’s important to remember that your traffic may only drop by a quarter, but that quarter represents all the people with whom you haven’t yet got a strong relationship – an market that’s identifiably one you would want to expand into. And before you all start getting ideas, you should remember that people will register for sites because they’re either curious or because they have a significant need or interest in the material on the other side. You have to offer content that’s more interesting to your potential audience than the stuff they can get easily elsewhere, and it helps to have a more established and respected brand as well.

  • New Biz on the Blog
    I’ve been meaning to write about this Guardian piece on making money from weblogs for a while now. I’ve been particularly interested in what Nick Denton has been doing with Gizmodo and Gawker because (unlike a lot of other people) I think there are legitimate business possibilities in niche weblogging ventures like these. Quite apart from advertising and affiliate revenues, there’s the possibility of building legitimate grass-roots brands that could then syndicate or write bespoke content to larger publishing ventures (a gawker.com column in Time Out New York perhaps?). And then there are the possibilities surrounding the extension of these initially low-cost bleeding-edge brands and developing them then across other media – a gawker TV show could work exceptionally well. In fact my only problem with these enterprises? My personal antipathy towards the odious Mr Denton himself. Still, never mind…
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Random

A brief history of Muzak…

So here’s an interesting fact for you… ‘Muzak’ – that most despised of all musical genres – isn’t in fact a genre at all. Nor is it a derogatory term or insult – it’s actually the name of the company that thought of the idea of playing canned music (to soothe the dangeourously rebellious instincts of factory workers) in the first place. The Muzak company is still going to this very day – its name derives from the combination of the word ‘music’ with the name of the company’s founder’s favourite company, “Kodak”. [Thanks to Fenner for the link.]

“When Gen. George Squier patented the transmission of background music in the 1920s, that is music from phonograph records delivered over electrical lines, he soon found out that it not only soothed the minds of his workers, it enhanced their production. What the general never knew is what his idea would become circa 1998: Muzak. All 2,000 employees, all 250,000 subscribers and all 80 million listeners worth.”

Categories
Politics

Smoking and the smoking gun…

Here’s another intriguing article from the New York Times: Ah, Those Principled Europeans. Here’s a stripped-down outline of the article in question:

  • Europeans, GMOs and Smoking:
    • Europeans have to make clear when they’re selling food that contains genetically modified organisms.
    • This is a rebellion against America and high-technology.
    • This can be demonstrated still more clearly because Europeans smoke like chimneys.
    • Smoking is much more dangerous than eating genetically modified organisms, therefore they must just be doing it to spite the Americans.
  • Europeans, America and Iraq:
    • Europeans are not defying the US for any of the good reasons that do exist (these reasons are not mentioned or explored).
    • Europeans are ignoring the fact that young Iraqi people want democracy and wish to escape from the rule of their dictatorial leader.
    • In fact, just like with GMOs and smoking, Europeans are just against the war because they are simply against whatever the US wants to do.
    • Because Europe wants to constrain the power of the United States they end up inevitably on the morally questionable side of Iraq.
    • This is weakness masquerading as moral superiority.

Point-by-point, then. European governments are not the people who put the issue of GM food on the international agenda. In fact many European governments – including the British government – have been traditionally in favour of genetically-modified products. It has been (in order) green activists, some parts of the media and finally the general population that brought this issue to the forefront of politics. They are the ones that campaigned the display of this kind of information. Government had very little to nothing to do with it. Anti-American sentiment has absolutely nothing to do with it.

I’ve dug around a bit and it does seem to be the case that there is more smoking in Europe than in America. But this difference doesn’t seem to be as extreme as the New York Times article suggests. The best place I found for comparative statistics (that also illustrate differences between the member states of the EU) was The World Health Organisations Tobacco Atlas from 2002. While the number of male and female smokers in Europe were generally higher than in the United States, this wasn’t uniformly the case and several key European countries had fewer smokers than the US. Particularly interesting were the maps of comparative cigarette consumption [PDF of World-wide Cigarette Consumption]. According to this measure, most European countries are in exactly the same band of smoking intensity as the US and Canada. A few are heavier smokers. A few smoke less. These hardly seem to be figures that one could use to support a systematic theory of European hypocrisy.

smoking_map.gif

So i) the labelling of GMO wasn’t done because of America-bashing, but because of green activists and ii) the differences in smoking habits between the EU and the US aren’t that dramatic. What we might then go on to point out is that labelling something as a GM crop – although it might conceivably add to the cost of producing foodstuffs – is not necessarily designed to stop people buying it, just to allow consumers to make that choice for themselves. There’s an awful lot of stuff that you are required to put on food labels in the EU [EU Food Laws] – from whether a product contains nuts, through to lists of ingredients, through to basic nutritional information. It doesn’t necessarily follow that making sure products are labelled with pertinent information makes them sell any less well. Otherwise none of us would buy cheap, high-calorie foodstuffs.

The second half of the article – where the analogy is drawn between European smoking habits and their refusal to give total assent to a war with Iraq – contains some interesting statements, many of which may contain some elements of truth. Clearly – as the article states – there are good reasons for not going to war. There are always good reasons for not going to war – the most significant of which is that people have a tendency to get killed. Secondly it seems entirely likely that there are people in Iraq who wish to depose Saddam Hussein. There were lots of people who wanted to depose him during the last Gulf War, and who in fact rose up against him. And yes – it seems likely that many European countries are uncomfortable with the idea of any country acting unilaterally against another without the assent of the international community. These things are almost certainly true.

But just like with the perceived motivations for European decisions on GMOs and smoking – there are some tenuous logical bridges being built. Firstly a disagreement with unilateral action is not anti-American – it is simply that America is the one contemplating unilateral action – just as it happens to be America that supplies a good proportion of the world’s GM food and technology. Secondly, the existence of dissident groups within a country is not necessarily enough reason to suggest deposing its leader, nor is it a guarantee of support should one invade. George Bush Senior tried to persuade the Iraqi people to rise up against Saddam Hussein. He succeeded, they did. And they were left exposed when the west withdrew from the region subsequently. Whether they’d be as comfortable to rise up again isn’t entirely clear…

Finally, the logical problem comes down the statement that the Europeans are being forced into morally bankrupt pro-Iraqi positions by their selfish resistance to the American (and British) position. But in fact there are no European leaders who would stand up and defend Saddam Hussein. None. But nor are there many convinced that the proposed invasions would radically improve the situation of people across the world or the lot of the Iraqi people – who (we are reminded) are also victims in this situation. In fact it’s the polarising of the debate into “You’re either with us or against us” rhetoric from the States and from American media that is pushing Europe more steadily and defiantly in opposition. The sensation that they are being pressured to attack rather than persuaded to attack is – and should be – profoundly discomforting. For if all positions other than the one advocated by the United States come to be perceived as by dint of their opposition intrinsically immoral, then the whole world’s in a pretty bloody dangerous space…

Addendum: This article has been discussed by a wide variety of different sites from all sides of the political spectrum. I want to openly deny at this stage an allegiance with either the pro or anti-war lobbies. I have yet to fully make up my mind about the need, the expediency, the pragamatics or the morality of a potential conflict. What I have made up my mind about is that it’s too bloody serious an issue to let people sloganeer, to have individuals try and shut down necessary debate or to dismiss opposing viewpoints as the products of selfish, diseased or un-Christian degenerates. Thousands of people are likely to be killed as a result of this action – it’s immoral not to agonise over whether it’s the right decision or not.

Categories
Politics

Anti-Americanism versus Anti-Europeanism…

Presented with limited commentary, two articles about the relationship between Europe and America. One from the Washington Post (Politicians With Guts) that makes the stunning suggestion that a continent of states should make decisions on international politics based upon whether or not they owe the United States a favour for helping out in a war that ended sixty years ago, while simultaneously somehow suggesting that any disagreement with American foreign politics is tantamount to setting-up death-camps:

By using the word “generosity,” they even implied that Europeans might now owe the United States a little generosity in return … Britain’s most gifted scholars sift through American writings about Europe searching for signs of derogatory “sexual imagery.” In Paris, all the talk is of oil and “imperialism” (and Jews). In Madrid, it’s oil, imperialism, past American support for Franco (and Jews).

The other article is from the New York Review of Books (Anti-Europeanism in America) which talks about the stereotypes of the European:

Europeans are wimps. They are weak, petulant, hypocritical, disunited, duplicitous, sometimes anti-Semitic and often anti-American appeasers. In a word: “Euroweenies.” Their values and their spines have dissolved in a lukewarm bath of multilateral, transnational, secular, and postmodern fudge. They spend their euros on wine, holidays, and bloated welfare states instead of on defense. Then they jeer from the sidelines while the United States does the hard and dirty business of keeping the world safe for Europeans. Americans, by contrast, are strong, principled defenders of freedom, standing tall in the patriotic service of the world’s last truly sovereign nation-state.

And gets to the crux of the issue:

Anti-Americanism and anti-Europeanism are at opposite ends of the political scale. European anti-Americanism is mainly to be found on the left, American anti-Europeanism on the right. The most outspoken American Euro-bashers are neoconservatives using the same sort of combative rhetoric they have habitually deployed against American liberals. In fact, as Jonah Goldberg himself acknowledged to me, “the Europeans” are also a stalking-horse for liberals. So, I asked him, was Bill Clinton a European? “Yes,” said Goldberg, “or at least, Clinton thinks like a European.”

Categories
Politics

On moral ambivalence and heroism…

Kurt Vonnegut – the writer of Slaughterhouse 5, my favourite book of all time – finally joins my rogues gallery of personal heroes. I’m not sure it’s an honour that he’d aspire to, or even accept – particularly given the company he’s going to be keeping – but he doesn’t get a choice in the matter. It’s my list. If he doesn’t like it, he can write his own damn list…

He joins a motley group consisting of Steve Jobs, Grant Morrison and Sigmund Freud – all of whom I think are aware of the sheer complexity of life and living, the difficulty of operating morally within the world, and who strive nevertheless towards some kind of positive constructive change, significant or profound insights or the building of elegant and beautiful things. These are probably the only ethics that I understand. These are probably the only beliefs that I can stand behind.

To my knowledge, none of my heroes are women and none of them are gay. This could be a failing of the world, a failing of myself or a failing of women and gay people.

Of the four, Kurt Vonnegut is clearly the most overtly politically motivated – but he stands for a form of humanism rather than for sectarian or party politics. This doesn’t mean he’s not prepared to lay into our leaders and representatives in government or big business. Quite the opposite. Here’s an extended quotation from a recent interview with him:

I myself feel that our country, for whose Constitution I fought in a just war, might as well have been invaded by Martians and body snatchers. Sometimes I wish it had been. What has happened, though, is that it has been taken over by means of the sleaziest, low-comedy, Keystone Cops-style coup d?etat imaginable. And those now in charge of the federal government are upper-crust C-students who know no history or geography, plus not-so-closeted white supremacists, aka ‘Christians,’ and plus, most frighteningly, psychopathic personalities, or ‘PPs.’

To say somebody is a PP is to make a perfectly respectable medical diagnosis, like saying he or she has appendicitis or athlete?s foot. The classic medical text on PPs is The Mask of Sanity by Dr. Hervey Cleckley. Read it! PPs are presentable, they know full well the suffering their actions may cause others, but they do not care. They cannot care because they are nuts. They have a screw loose!

And what syndrome better describes so many executives at Enron and WorldCom and on and on, who have enriched themselves while ruining their employees and investors and country, and who still feel as pure as the driven snow, no matter what anybody may say to or about them? And so many of these heartless PPs now hold big jobs in our federal government, as though they were leaders instead of sick.

What has allowed so many PPs to rise so high in corporations, and now in government, is that they are so decisive. Unlike normal people, they are never filled with doubts, for the simple reason that they cannot care what happens next. Simply can?t. Do this! Do that! Mobilize the reserves! Privatize the public schools! Attack Iraq! Cut health care! Tap everybody?s telephone! Cut taxes on the rich! Build a trillion-dollar missile shield! Fuck habeas corpus and the Sierra Club and In These Times, and kiss my ass!

The most important part of this quotation for me is the part marked with italics. As I look around me at the very vocal parties trying to make the complex moral issues surrounding an attack on Iraq seem simple and obvious, I feel repelled. There are people on every side using cheap argument and charged sloganeering to steer public opinion. There are people on “both” (as if there were only two possible approaches to any problem) sides appealling to patriotism, or to deep-seated prejudice of every kind, or appeal to people’s self-interest or on their nervousness and sense of vulnerability.

Which brings us back to heroes. We choose figureheads to represent our interests or our beliefs. We choose to give respect to people whose arguments convince us, or who have knowledge and experience that we think is important or relevant. Each of us makes miniature heroes out of our politicians when we support them, or the experts that we quote when we’re defending a position.

If I have any advice for anyone who’s reading this and still doesn’t know where to place their support in this and any other political situation – how to choose your heroes as it were – I would say this and nothing more. The people who present conflicts like this, decisions of this scale, as either / or situations entered into because there are no other options (be this in defence of war or against war – or any other debate) – these are the people who we should be suspicious of. Because they’re the ones for whom all debate has been shut down, they’re the ones who couldn’t be persuaded that their position is wrong if you had all the evidence in the world. They’re the ones who have positions that are fait accompli, that they’ll defend and fortify – bringing arguments and figures to bear individually as if they were tanks or planes, selecting whatever information suits their position at any time.

Living isn’t about anything, but much of the process of wandering through life requires us to make difficult decisions – to try and work out what the best thing to do is in difficult circumstances where there are a variety of perspectives, where no side is completely free of stigma or shame, where pragmatism tells you a different thing from your beliefs. People who would hide these decisions from you, take these decisions from you, who would treat you as children – they don’t deserve your respect, let alone your adulation. These people are not to be trusted. Do not allow yourself to be spoken to as if you were a child or an idiot by the people you chose to govern you unless you’re prepared to have them make terrible decisions in your name. Because however many heroes you might have, you don’t have to wake up and face them in the mirror in the morning.

Categories
Net Culture Personal Publishing

Signing away your rights in perpetuity?

First things first, Creative Commons is a great idea that I thoroughly approve of and plan at some point to participate in. But I’m being a little more reserved about it than other people seem to be. And the reason? Whether or not I wish to exploit the rights afforded to me by copyright, I’m anxious about the concept of giving them up in perpetuity.

Here’s the thing. Webloggers are – by nature, perhaps – faddish people. The memes that spread around the net are often spread by webloggers. Other than e-mail, weblogs are probably the most effective down-home meme-spreaders on the planet. Hence we have blogchalking, son of warchalking, we have googlism, we have the Friday Five. We have Blogger Code and we have quiz after quiz after quiz. People are XHTML 1.0 compliant, and then they’re not. They’re transitional, then they’re strict. They’re three-column. Then they’re kottke-esque.

All these memes are transient and reversable. Change your code, change it back. New design, change it back. Put up a meme, take it down or apologise for it. Muck it around as well, change it, adapt it, rerelease it into the wild. But Creative Commons isn’t like that. It’s not reversable. You’re giving up rights (that maybe you shouldn’t have – I’m not in the mood to debate that) forever. You’re retroactively putting (to a greater or lesser extent) all the work associated with your site in the public arena. And there’s no way take it back. Legally you wouldn’t have a leg to stand on.

Now the chances of someone wanting to do something with the content on most weblogs is pretty limited. And the Creative Commons people are brilliant people who have developed a way of giving up only the rights that we’re individually comfortable with. And moreover we tacitly allow people to participate in a fairly loose and unenforced honour-code version of copyright every day – that’s the commenting and copying, the cutting-and-pasting that is part and parcel of writing in a style that is always at least partially scholiastic in nature. So I’m not saying that you shouldn’t participate if you’re sure that’s what you want to do. Far from it. Jump in. Just be sure you recognise the scale of what you’re doing before you display the notice. It’s possible that a decision made on a whim on a Thursday afternoon at the pub could come back to haunt you later on…

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Random

Superfast Superfunny Extrapotent Linkfun III

Being a list of (relatively) recently-found funny and/or weird links that are too insubstantial to write anything critical or interesting about and that have been piling up in my ‘do something with’ box for quite a while, only to be released on a Friday evening in an almost sexual explosion of trivia and spontaneous uselessness:

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Random

iPhoto 2 and iMovie 2 are now available…

Just in case you haven’t heard yet – iPhoto 2 and iMovie 2 are now both available for download. I’m off to get my copies now and if I have anything pertinent to say about them, you can be sure I’ll post about it… In the meantime, if anyone has any criticisms or thoughts on how they’ve been improved / debased, feel free to write a comment below…

Categories
Personal Publishing

The weblog them. The weblog us.

Once more into the breach. We’re riding back into familiar territory, only this time we’re doing it with a different purpose – to provide a different perspective on One Pot Meal’s piece on A-listers and the rest of us.
First the figures. Yes it’s true – some webloggers get more traffic than others. In fact I think it’s quite likely that the popularity of weblogs will follow some kind of weird Power Law – as (it seems) does everything else these days. By this I mean for every weblogger there is who gets a thousand page views a day, there are probably a thousand who get one. With thousands of weblogs being created each and every day (and most of us not reading thousands of new weblogs a day), it seems clear that something is happening along the way… Is it a function of the medium that means that some will be well read and some will be invisible? And did you have to be there at the start to be one of the ‘elite’? Is it a fact of life that some sites will be “popular” while most languish. Have we recreated yet another celebrity subculture?
But what does it actually mean to be popular in blogspace? There are hundreds of thousands of active webloggers across the world. If you cut off the hundred with the most traffic then the rest of us probably get between ten page-views and a thousand page-views a day. It may seem like a radical difference, but what is it compared to the hundreds of thousands that many medium content sites get each day? Or the millions that the world’s most popular sites get? It’s worth reminding ourselves that individually pretty much every single weblogger is effectively invisible to anyone outside our community. Bluntly although I may get a hundred times the traffic that you do, that still might only constitute an extra 990 pages served. That’s a number that would barely register as of interest to any commercial operation. If BBC News lost that many readers tomorrow, it would probably never notice.
So what’s my point? Individually most webloggers are as nothing to the world at large. With the exception of reputation-building experts, weblogs are powerful only in aggregation. But we are powerful, we are impactful, we are important when those clumps emerge – where people agree with one another – when concepts, thoughts, missions, campaigns, disputes, ideas bubble up to the collective frontal lobes of the hundreds of overlapping communities that webloggery constitutes. This is not a medium that’s been built to make some famous and keep others down. The technology defies that kind of elitism by dint of its very existence. And the people who seem within the community to be our ‘heroes’, our aspirational ‘greats’ – well mostly they’re nothing but visible citizens of blogspace – like the people who sit on parish councils, or the people on the PTA or the people who go to book groups. Celebrities? I don’t think so.

Categories
Personal Publishing

Building Trackback into plasticbag.org…

A few days ago I wrote a post on trackback and how incomprehensible it was. And then I got two or three more people to explain it to me and it turns out I understood it all along. The reason I was so dumbfounded was that it seemed like such an unlikely and ungainly solution. It was almost as if someone had written documentation for the process of ‘Opening a can of beans with a banana’. You understand the objective (you must open the can of beans), you understand what a banana is (yellow, pointy, looks a bit like a winkie) and you understand what a can is (tuna and beans come in them). And yet when you try to bring all three elements together, fundamental connections just don’t seem to be being made…

Anyway – the concept is now firmly embedded in my psyche. And just like everyone else with trackback enabled, I have been thinking about how to show off my new functionality and how proud of it I am. So where to start? As with any other design process you try to work out what the thing that you’re trying to design actually is. And that’s when the shock bit happens – you realise that trackback is an automation of the process of saying, “So and so is talking about this post!”. That’s all. Nothing more. And you realise that when you write those words on your site, you never consider it to be something that consitutes a discrete kind of technology at all. In fact, it’s not anything different from the stuff you normally post…

This interests me a lot. It seems like the way we’ve come to build trackback into the our sites works on the principle – first and foremost – that for the purposes of the weblog reader it does constitute something additional – value- / functionality-added. But it’s not! In fact the only reason we’re segregating it from the body of our posts is because it’s got a different name. Most of my site is comprised of ‘includes’ of one kind or another, but I never feel the need to draw attention to that fact. And I don’t think one should do that with trackback either.

So here’s how it’s going to work. This site is totally Trackback enabled (or at least I hope it is – I haven’t tested it very much yet). But you won’t see a trackback URL for hand-pinging anywhere – if you can see it operating – if you can see the gears spinning – then as far as I’m concerned, the design has failed. Every trackback ping will be presented as if it were part of the post it’s linking to rather than an appended piece of information. And that’s not just on the individual post’s page, but also on the index page of plasticbag.org itself. Obviously this places restrictions on the amount of information that I can display wiithout de-emphasising the rest of the content too heavily, but I think its the best approach.

And the best thing? Hopefully you’ll never see the word ‘trackback’ on this site again…