Occasionally when talking to people who aren’t as anally-obsessive about the net as I am, or whose angle is almost entirely corporate, I realise that there are things that no civilian will ever get about web page design. The 5k award is one of those things. The concept is simple and elegant – to design a page, complete in execution, concept and design, in which everything (HTML, graphics, scripts) must not amount to more than 5k. And the prize? 5000 (5k) cents. $50.