"The picture-story fantasy cuts

“The picture-story fantasy cuts loose the hampering debris of art and artifice and touches the tender spots of universal human desires and aspirations. . . . Comics speak, without qualm of sophistication, to the innermost ears of the wishful self.” — William Moulton Marston [Wonder Woman’s Powers]

Or to put it another way, comic books appeal to those people who are cursed to have imagination and desires far far beyond the ability of the world to fulfill, and who are not prepared to give up this magic in exchange for a suit and a desk job.