This will only mean anything to readers in the UK, and only cinema-going readers at that. Just before the trailers are shown at Odeon cinemas there is often an ident designed to get you into the filmgoing spirit. This advert resembles an explosion of what appear to be out of focus sparks or fireworks. It’s pretty cool. I can now tell the world that the music that accompanies it – music which always gets Cal and I wiggling along approvingly – is by Pete Rodriguez and is called “I Like It (I Like it Like That)”. The song can be found on this album and no doubt is circulating on various peer-to-peer networks. I thank you.