- UK: 2004 TV shows fail to generate mass audiences Only six programmes in 2004 attract an audience in excess of 15 million viewers. In 2003, 50 programmes got between 17 and 20 million viewers. In 1999, 177 programmes had more than 15 million viewers.
- But though the big programmes are losing out, the audience isn’t watching any less TV (pdf) “Television viewing has proved remarkably resilient to increased demands on consumers … and in fact has increased slightly over the last decade (from 25.6 hours per
household per week in 1993 to 26.1 hours in 2003)”