I have more folksonomy-related posts coming, I’m afraid, but in the meantime I thought I’d point people in a completely different direction that’s almost nerdier if you can imagine such a thing – towards Grant Morrison and Frank Quitely’s upcoming All-Star Superman comic book series. According to a fascinating interview with Grant the book is an attempt to articulate the classic archetypical concepts of the world’s most famous super-hero in a refreshed modern way. The art fits the concept perfectly – I’m particularly fascinated by this posture-based take on why people don’t recognise Clark as Superman:
All of which leads me to a bit of a challenge. As part of this process they’ve done the unimaginable and taken another pass at the Superman insignia – which has to be one of the most well-known bits of typographic/branding work of the last century. Which made me wonder – how would a professional typographer or logo-designer push the shielded-“S” into the 21st century? Does anyone have any ideas? Anyone interested in pushing a san-serif modernist Superman? Comic-Sans Superman?
I’m not really the obvious candidate to get people thinking around this stuff, though, so I’m going to link to a few classy typography blogs and see if they’re prepared to pck up the torch and introduce the idea to some professionals – so if you’re interested in typography or design, can I recommend fontlover.com, typographica, daidala.com, Speak Up and Coudal Partners. Obviously, if the rest of you have a stab, feel free to link to your posts below, and maybe I’ll more formally link to the neatest ones or something.
For more on the typographic variations of Superman’s ‘S’ symbol: A dedicated resource.