Random new Mastercard rebrand Getting on the gradient fills bandwagon just as it’s changing to gradient patterns and aqua effects. Poor form, Mastercard!
Mr Biddulph’s been playing with GPS and Google Earth Assistant I just bought a little GPS thing. Lessons I’ve learned with GPS – it’s a good rule of life to watch what Matt Webb’s doing now and then make it comprehensible to real people three years later…
The Film4 ad can be seen on visit4info.com (where it apparently contains an actress called ‘Dame Judy Wench’).
Thanks for pointing out the UGTV seminar — it says it’s full right now, but I’ll inquire further on Monday. It’d be right up our street at TV Today.
Weirded out, but… in a good way. Seeing Lucy Liu was the particularly weirdest one, for some reason. I’m really looking forward to the launch, even though I won’t be back in the country until the Tuesday.
LCD wifi-enabled photoframes
Bugger – I had that idea last Friday… At least, I was thinking about the possibilities created by pervasive wifi plus cheap[er] LCD displays, which are extraordinary (albeit rather creepy – I’d prefer the physical world to stay physical, thanks all the same).
I can’t see the appeal of personal GPS at all. I must be getting old.
Thanks for linking to UGTV ’06 and for calling us ‘fairly forward thinking’. We’ll be writing notes so I’ll send you a link after the event.
Thankfully the Mastercard rebrand isn’t quite as bad as it sounds, the Mastercard logo is still the same they just created a new logo for the parent company to use hence the added “worldwide” tagline.
Bit random but there you go, if it was the new logo it would have gone down with BT as the weirdest most pointless rebrand of all time.
On a final note I’m with Phil here I can’t see the appeal of GPS but there you go. I guess what would be quite sweet would be a Yahoo Maps enabled GPS tracker combined with something like Yahoo 360 where you could see in realtime where your old friends and family were…hold on that’s a pretty good idea, if you ever use it Tom I expect a percentage of the ad revenue;)
Thankfully I have Sky+ so when Dame Judy “Wench” skipped past my view dressed as a lobster I had time, once my brain had realised what was going on, to rewind the advert.
How bizarre. I wonder how ‘staged’ it was though, it would’ve been great if all the passers-by were just that, passers-by..
“Er… was that Ewan McGregor??”
Can I nominate another great ad? The More4 News one with the fast-talking man: http://www.youtube.com/watch?v=hRXWUvPS4B4
And yes – why hasn’t some enterprising young spod at c4 bunged this online properly?
Hiya, I dragged myself over to heddon street for UGTV. A few interesting folk in the audience (mostly broadcasters but a mix of press, finance and other media people) but the talks were pretty disapointing.
I’ve uploaded a bit of video(1) and writen a few words(2) if anyone’s interested…
(1) http://tinyurl.com/jjbe6
(2) http://tinyurl.com/ev5a9
9 replies on “Links for 2006-07-09”
The Film4 ad can be seen on visit4info.com (where it apparently contains an actress called ‘Dame Judy Wench’).
Thanks for pointing out the UGTV seminar — it says it’s full right now, but I’ll inquire further on Monday. It’d be right up our street at TV Today.
Weirded out, but… in a good way. Seeing Lucy Liu was the particularly weirdest one, for some reason. I’m really looking forward to the launch, even though I won’t be back in the country until the Tuesday.
LCD wifi-enabled photoframes
Bugger – I had that idea last Friday… At least, I was thinking about the possibilities created by pervasive wifi plus cheap[er] LCD displays, which are extraordinary (albeit rather creepy – I’d prefer the physical world to stay physical, thanks all the same).
I can’t see the appeal of personal GPS at all. I must be getting old.
Thanks for linking to UGTV ’06 and for calling us ‘fairly forward thinking’. We’ll be writing notes so I’ll send you a link after the event.
Thankfully the Mastercard rebrand isn’t quite as bad as it sounds, the Mastercard logo is still the same they just created a new logo for the parent company to use hence the added “worldwide” tagline.
Bit random but there you go, if it was the new logo it would have gone down with BT as the weirdest most pointless rebrand of all time.
On a final note I’m with Phil here I can’t see the appeal of GPS but there you go. I guess what would be quite sweet would be a Yahoo Maps enabled GPS tracker combined with something like Yahoo 360 where you could see in realtime where your old friends and family were…hold on that’s a pretty good idea, if you ever use it Tom I expect a percentage of the ad revenue;)
Thankfully I have Sky+ so when Dame Judy “Wench” skipped past my view dressed as a lobster I had time, once my brain had realised what was going on, to rewind the advert.
How bizarre. I wonder how ‘staged’ it was though, it would’ve been great if all the passers-by were just that, passers-by..
“Er… was that Ewan McGregor??”
Can I nominate another great ad? The More4 News one with the fast-talking man:
http://www.youtube.com/watch?v=hRXWUvPS4B4
And yes – why hasn’t some enterprising young spod at c4 bunged this online properly?
Hiya, I dragged myself over to heddon street for UGTV. A few interesting folk in the audience (mostly broadcasters but a mix of press, finance and other media people) but the talks were pretty disapointing.
I’ve uploaded a bit of video(1) and writen a few words(2) if anyone’s interested…
(1) http://tinyurl.com/jjbe6
(2) http://tinyurl.com/ev5a9
Here’s a semi-official-ish report of the UGTV event: http://www.mintdigital.com/blog/2006/07/22/notes-from-ugtv-06/