Pah. Try naming a band to comprehend the real meaning of pain!
Three syllables max, and not already in use, is good enough to me. Just picked “jaspoid” out of “the Webster 1913” when I named my company – but then I’m too lazy to listen to business gurus.
Naming is a tricky process for sure, i’ve been lucky enough to work with some really experienced people on some naming projects which really opens your eyes to what a name can and can’t do, strategies etc.
On a side note I love the name of this naming company: http://www.ahundredmonkeys.com/
and snark hunting is the best blog on the topic: http://www.snarkhunting.com/
cheers,
Karl
Ruth Shalit’s The Name Game is the definitive article on the staggering amount of bollocks this problem give rise to when you hire consultants.
4 replies on “Links for 2007-02-15”
Pah. Try naming a band to comprehend the real meaning of pain!
Three syllables max, and not already in use, is good enough to me. Just picked “jaspoid” out of “the Webster 1913” when I named my company – but then I’m too lazy to listen to business gurus.
Naming is a tricky process for sure, i’ve been lucky enough to work with some really experienced people on some naming projects which really opens your eyes to what a name can and can’t do, strategies etc.
On a side note I love the name of this naming company:
http://www.ahundredmonkeys.com/
and snark hunting is the best blog on the topic:
http://www.snarkhunting.com/
cheers,
Karl
Ruth Shalit’s The Name Game is the definitive article on the staggering amount of bollocks this problem give rise to when you hire consultants.