Categories Links Random Links for 2007-02-15 Post author By Tom Coates Post date February 15, 2007 4 Comments on Links for 2007-02-15 Vitamin has a feature on ‘How To Name Your Company’ which I’ve found relatively entertaining… Been trying to come up with some good names for products recently without an enormous amount of luck. Tricky process. ← Links for 2007-02-13 → On being on the radio… 4 replies on “Links for 2007-02-15” Pah. Try naming a band to comprehend the real meaning of pain! Three syllables max, and not already in use, is good enough to me. Just picked “jaspoid” out of “the Webster 1913” when I named my company – but then I’m too lazy to listen to business gurus. Naming is a tricky process for sure, i’ve been lucky enough to work with some really experienced people on some naming projects which really opens your eyes to what a name can and can’t do, strategies etc. On a side note I love the name of this naming company: http://www.ahundredmonkeys.com/ and snark hunting is the best blog on the topic: http://www.snarkhunting.com/ cheers, Karl Ruth Shalit’s The Name Game is the definitive article on the staggering amount of bollocks this problem give rise to when you hire consultants. Comments are closed.