The personal site of Tom Coates, co-founder of Product Club


Twelve steps to give up World of Warcraft?


Spotted in Wired Magazine and consequently making me laugh – represented in part here because it was neat (and directing your attention in particular to the bottom and third books from the bottom on the left). In addition recommending that you go and check out the full artifact from the future over on Wired’s site: Read More

Self-reflexive rulesets in online communities…


It’s Tuesday morning and I’ve been in Seattle since Sunday evening at this year’s Microsoft Social Computing Symposium and frankly, I’m completely braindead through jetlag. I’m barely hanging on to intellectual coherence by my fingernails. Sunday evening I got about three hours sleep in total, last night a roughly similar amount. The quality of the Read More

The end is in sight…


I’m coming to the end of my month in the US and to be honest I’m absolutely bloody exhausted. I only have one major US leg to go and then Dear God I’ll be done and I can sleep in my own bed and spend a weekend alone and play a lot of World of Read More

An update from Nordrassil…


The weirdest thing about my weblog is that I rarely write about what I’m doing at work, and normally write about the stuff that’s going on in the wider web and that I’m up to in my spare time. Except that at the moment I’m pretty much only doing three things – trying to catch Read More

Supernova ’05: Byron Reeves on MMORPGs…


It’s difficult to articulate how busy I’ve been since Supernova – what with servers falling over and jet-lag and work and general calamities. All of which probably explains why I’m still writing up Supernova notes almost two weeks after the events themselves. And I’m afraid, having lost an extremely detailed draft of several sessions yesterday Read More

Political economies in self-moderating communities…


Derek Powazek wrote an interesting piece last year about rating-based moderation systems: Gaming the system: How moderation tools can backfire. One of the most important lessons in online community management is that top-down management is seldom particularly successful in forcing people to act in a certain way. Certainly if the image of the community that Read More